September 3, 2024 | Insights

You are the expert. You are the brave soul who took the risk, stepped out of your comfort zone, and built something new. Something the world hasn’t seen before. You did this because you know it is something the world desperately needs. Then, with the help of some trusted advisors, a business formed around your technology to deliver it to the world.

But something isn’t working.

You don’t have customers lining up to buy it. Your core team has bills to pay and the business isn’t generating as much income as expected. You’ve done everything right, spoken to the right people, set up the right structures, explained your solution in detail in your marketing materials, but things are taking too long. Yet, when you look at competitors with inferior solutions, they are having no problems selling them. You have invested so much; success should almost be automatic.

Insanity is doing the same thing over and over again and expecting different results.

Albert Einstein

We have the solution, but only if you’re brave enough to take it.

But are you willing to do it again? Are you willing to take the risk, step out of your comfort zone, and build something new? Are you willing to put your ego aside and focus on solving the problem, by questioning every process and every assumption?

But this time, rather than building the technology or solution, you will be consciously and intentionally building out its market delivery strategy. You are applying that same diligence that you poured into your technology to ensuring that the surrounding business is fit for purpose. You are willing to unlearn and question everything about your business model. Just like you did when developing your technology solution.

This is what we do.

We help founders and leaders redesign their businesses to help them meet their original goals. Together, we can ensure your technology reaches its maximum potential and achieve profitability.

It will be a challenging process. You will reevaluate everything you thought you knew about your business. But it will reveal a plan which helps you take clear action and build a business that works.

If you already have all the answers, despite knowing that something isn’t working, perhaps it is time to take a hard look in the mirror, and ask yourself, “Am I willing to do it again?”